New Danish marketing regulations set to come into effect

26 March 2020

New marketing regulations for gambling are set to come into effect in Denmark on 1 April, requiring operators to incorporate new information and links in their gambling marketing.

Marketing communication of all betting and casino products now must state the age limit for the game, information about national self-exclusion register ROFUS and must direct customers towards regulator Spillemyndigheden’s guide on responsible gambling.

Spillemyndigheden said these requirements, first announced in January this year, may prove difficult to follow for advertisements that appear in certain forms of media. However, it said it would provide further clarity on this in the future.

“These rules are expected to raise some questions from license holders and other stakeholders, as depending on the type of media, it may be difficult to comply with the requirements of the executive orders,” it said.

“Spillemyndigheden will soon be publishing a guide where examples of requirements for different media types will be reviewed.”

Licence holders must also use Spillemyndigheden’s logo in their marketing.