Home » YGS Masters evolves to global content publisher model
YGS Masters evolves to global content publisher model
5 February 2019
Yggdrasil will grow its YGS Masters initiative in 2019 to become a global content publisher, identifying and partnering with studios aiming to curate, develop and distribute high volume, high-quality games to its customers.
Yggdrasil believes it has been at the forefront of cutting-edge slots content technology and gamification for many years, creating and delivering games to tier one operators across a wide variety of regulated markets.
Fredrik Elmqvist, CEO, Yggdrasil, says 2019 will be a year of significant expansion for the YGS Masters division of the business: “We will continue to do what we do best and develop high-quality content, however there is a huge appetite globally for large volumes of curated, localised content. As a result, we will substantially increase our output by partnering with more independent studios, creating a collaborative publishing model and curating a much larger, global content roadmap.
“We will not only curate a large quantity of games, but also ensure they are high-quality products that can be distributed to any number of local, regulated markets.
“We are leaders in content and gamification and have a credible roadmap that means we have never missed a game release. If we say a game will come out on a certain day, it will come out on that day and our customers value that. We will simply be building on that success and increasing our volume of high-quality games, with localised content that operators want, delivering it on time and with market leading gamification tools.”
The content provider currently has partnerships with four independent studios including Rabcat, Northern Lights, Fantasma Games and the recently added Hong Kong-based Avatar UX, that will release its first collaborative title in the coming weeks.
Avatar UX is a real-money and social games studio that specialises in highly interactive, Asian-themed casino games for a European market, featuring action-packed 3D graphics and state-of-the-art in-game gamification.
Yggdrasil is exhibiting at ICE 2019 at stand number N3-140 in London between 5-7 February.