Yggdrasil strikes YG franchise deal with SoftSwiss

13 August 2020

Yggdrasil Gaming has expanded its roster of YG franchise partners by signing a strategic deal with igaming software solutions provider SoftSwiss, providing the supplier with access to Yggdrasil’s proven igaming content, technology, innovation and expertise.

The YG franchise licensing agreement will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including BOOST, the industry-leading promotional toolkit. In addition, the franchise solution includes GATI, the latest igaming development and distribution innovation from Yggdrasil. 

With YG franchise, Yggdrasil aims to increase the levels of content flexibility and control for strategic partners such as SoftSwiss. As such, all games, functionality and supporting services are made available. It will also enable SoftSwiss to use GATI to develop and distribute its own games on the franchise platform. More than seven years of Yggdrasil’s igaming success is reflected in the franchise solution.

The new title Vault of Fortune is included in the full catalogue of Yggdrasil proprietary games available to SoftSwiss, as well as the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.  

The new partnership will also enable SoftSwiss to globally collaborate with other Yggdrasil franchisees. SoftSwiss will have access to the unique GATI technology, the game development tools and interfaces to build, port or commission games that can be deployed by other franchisees. The network significantly scales the distribution potential and commercial opportunity for SoftSwiss and all franchisees.  

Commenting on the new agreement, Andrew Pegler, head of commercial at Yggdrasil for publishing, said: “SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG franchise network.

“As our franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their igaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.

“The YG franchise solution is highlighting the importance of collaborative work in igaming and playing to the strengths of individual businesses. The YG franchise network adds scale to increase potential returns for all parties.”

Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners. 

“By working together with Yggdrasil and other franchise partners, using their igaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”