Home » Webinar: Does the business model around loyalty and VIPs need to be re-evaluated?
Webinar: Does the business model around loyalty and VIPs need to be re-evaluated?
13th November 2019
In this webinar, our expert speakers will discuss:
Quantifying revenue from VIPs and how many are problem gamblers
What are the outward implications of this figure on your business culture?
Customers migrating to other platforms (even illegal ones) instead of seeking help: what’s to blame and what can be done?
How should at-risk VIP customers be approached to steer them towards help and away from other sites? Do you need to interact with VIPs problem gamblers differently from those of average income?
Does the business model around loyalty need to be re-evaluated? How must customer engagement and service evolve
Towards collaboration: How can the industry work together to bring down reliance on VIP customers overall and bring about a model which equalizes their approach and attention to different demographics?