Solitics on data management and marketing automation

Harel Falk, VP of sales & business development at real-time data management and marketing automation platform provider Solitics, shares his perspectives on how operators can best manage the huge volumes of third-party marketing data at their disposal in 2019.

Here he covers the issues operators are facing in managing this data, how Solitics' data management platform can support operators in this critical area and how automation is changing the marketing game for operators.