LatAm-focused game developer Vibra Gaming has joined the growing list of studios to partner with First Look Games in a bid to boost marketing activity around its portfolio of online slot and casino games.
As a First Look Games partner, Vibra Gaming gains direct access to hundreds of online casino affiliates for the first time and can share with them information and assets for its current portfolio of games and all future releases.
This includes game information sheets and marketing assets such as logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk by affiliates.
Assets can be uploaded two weeks before a game launches, with a select number of affiliates able to access the information to create content ahead of go-live and then publish it as soon as games land in operator game lobbies.
First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Commenting on the news, Tom Galanis, founder of First Look Games, said: “Vibra Gaming is a fantastic addition to our growing roster of popular game developers and will undoubtedly be of huge interest to publishers targeting emerging markets, and in particular LatAm where Vibra has enjoyed great success.
“First Look Games is all about allowing game developers to maximise the power of affiliates when it comes to marketing their games to players and we are thrilled that Vibra Gaming has decided to partner with us as it continues to establish itself as a leading slot provider.”
Ramiro Atucha, CEO at Vibra Gaming, said: “As we continue to establish Vibra Gaming as a tier-one game developer in Latin America we will be ramping up our marketing activity and First Look Games will play a significant role in this.
“FLG provides us with a platform to directly work with online casino affiliates and leverage the tremendous opportunities they provide when it comes to making players, and operators, aware of our games and the thrilling experience they offer.”