Using gamification and personalisation to enhance player value

30th March 2017

The webinar "Using gamification and personalisation to enhance player value" took place on the 30th March 2017 at 15:00 BST.

Attendees learnt how to:

  • Understand different player types and build a closer relationship with them
  • Use best practice gamification mechanics
  • Set-up successful onboarding
  • Actively manage the player lifecycle in real-time


Mark Robinson
Job title:


Mark Robinson co-founded deltaDNA in 2010 and has over 20 years’ experience in data mining. DeltaDNA supports social responsibility and fraud prevention in real money gaming through real-time player interaction, triggered by big data analysis of in-game player behaviour.