We are delighted to publish the second edition of our new e-zine series.
This edition focuses on Sweden, one of the most advanced digital economies in Europe, where the transition to a fully regulated market next year will see the grey market giants of Kindred, Betsson et al go up against two powerful former monopolies in the form of Svenska Spel and ATG.
The e-zine delves into the current state of the grey market and look ahead to what will be the shape of the Swedish online gambling scene post-regulation.
Talking to market participants and commentators, it gives a view on where consensus believes the Swedish market will head in the years immediately following regulation, and goes through some of the continuing arguments about how the market should be governed by the authorities.
Introduction: Profound and complex change
Part 1: The new regulations
Part 2: The current online market including estimated operator market shares
Part 3: The position of the monopolies
Part 4: A look ahead
If you can not view the eReader above please download the PDF here.