SoftSwiss strikes franchise deal with Yggdrasil

30 July 2020

Software developer SoftSwiss and online game provider Yggdrasil have announced a strategic partnership to begin on 18 August.

The franchise deal provides SoftSwiss with access to Yggdrasil’s proven igaming content, technology, innovation and expertise and will enable SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss will be able to distribute Yggdrasil’s award-winning games across its established network of partners and take advantage of tools including the industry-leading promotional toolkit BOOST. 

The franchise solution also includes GATI, the latest igaming development and distribution innovation from Yggdrasil. SoftSwiss can use GATI to develop and distribute its own games on the franchise platform.

Within the full catalogue of Yggdrasil proprietary games available to SoftSwiss is the new release Vault of Fortune and the growing portfolio of third-party YG Masters titles. All games are supported by BOOST and configured for maximum geographic reach.

Moreover, the new partnership will enable SoftSwiss to globally collaborate with other Yggdrasil franchisees such as Azure Tech, Flow Gaming and SoftGamings.

Following the deal, SoftSwiss will have access to the game development and distribution tool GATI to build, port or commission games that can be deployed by other franchisees.

To date, the SoftSwiss Game Aggregator’s partnership network numbers some 60 game providers who have more than 10,000 games to choose from. The Game Aggregator is growing at an amazing pace, constantly increasing the capacity and expanding the partnership network to provide clients with high-quality content and first-class service. Over the year, the number of bets proceeding by the aggregator has tripled and the number of games has increased twofold.

Commenting on the franchise deal, Bjorn Krantz, head of publishing at Yggdrasil, said: “SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG franchise
network.

As our franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their igaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology.

“The YG Franchise solution is highlighting the importance of collaborative work in igaming and playing to the strengths of individual businesses. The YG franchise network adds scale to increase returns for all parties.”

Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.

“By working together with Yggdrasil and other franchise partners, using their igaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”