Seizing the Opportunities of the US Gaming Market: Offering a Digital Social Casino Experience

13th March 2015

Income Access and iGaming North America conference are hosting a two-part webinar series. The first installment is: "Seizing the Opportunities of the US Gaming Market: Offering a Digital Social Casino Experience."

The US real-money iGaming market is taking time to emerge at a state level. In contrast, social gaming brands, which are legal in all 50 US states, offer land-based casinos and standalone iGaming operators the chance to enter the US gaming market and prepare for the eventual regulation of real-money online gaming.

Income Access CEO Nicky Senyard will discuss:

  • The short-term and long-term benefits of developing a social brand
  • A roadmap for developing a social brand and then marketing it
  • Integrating casinos' above-the-line channels with digital below-the-line channels
  • The format of the webinars will be a Q&A/interview-style webinar, with the remainder being a chance for attendees to ask questions.

The format of the webinar is a Q&A/interview-style webinar, with Rory Shanahan, Head of Marketing & B2B Social/Interative at Scientific Games, interviewing Nicky Senyard. You can download the slides here.

Seizing the Opportunities of the US Gaming Market Offering a Digital Social Casino Experience from Alex Pratt on Vimeo.

Speaker

Nicky Senyard
Company:
Income Access
Job title:
CEO

Biography

A pioneer in the iGaming industry, Nicky Senyard founded Income Access in 2002 and as CEO has guided the company’s evolution into a turnkey provider of tracking technology and digital marketing services. The company is today partnered with over 250 gaming brands in more than 50 global markets. Senyard has driven Income Access’ expansion through her innate ability to anticipate and innovate in line with market trends.

Rory Shanahan
Company:
Scientific Games
Job title:
Head of Marketing & B2B Social/Interative