Esports has a massive fanbase, and there is a growing realisation that the company that cracks the code of developing an offering that brings betting to this highly engaged audience will profit handsomely. Having built a platform from the ground up, led by a team of experienced igaming and esports professionals, Luckbox is well-placed to succeed.
In the second part of his feature on how affiliates can best tap into the exploding esports market, Nick Pateman looks at market developments, generating value from engagements, data, content, hiiring and where to start
With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. Here he offers his insights on how best to tap into this exploding market
CS:GO developer Valve has issued cease-and-desist letters to sites which have blurred the line between virtual and real money by offering skins betting, but this market is not about to go down without a fight, says Christina Thakor-Rankin.
The esports vertical is booming, but controversy also surrounds it, says Peter Warman of Newzoo, who also provides demographic breakdown, main regions for action and audiences and what to expect from the vertical.