The head of product and partnerships at Bayes Esports Solutions, the joint venture between Sportradar and Bayes Holding discusses the potential for growth in esports betting to be sustained after the novel coronavirus (Covid-19) pandemic.
The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.
Esports is a multi-billion dollar industry in which professional athletes compete against one another, just like in any other sport, says UltraPlay chief executive Mario Ovcharov. It’s about time the betting industry wakes up to its potential
Esports has a massive fanbase, and there is a growing realisation that the company that cracks the code of developing an offering that brings betting to this highly engaged audience will profit handsomely. Having built a platform from the ground up, led by a team of experienced igaming and esports professionals, Luckbox is well-placed to succeed.
In the second part of his feature on how affiliates can best tap into the exploding esports market, Nick Pateman looks at market developments, generating value from engagements, data, content, hiiring and where to start
With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. Here he offers his insights on how best to tap into this exploding market