Newspaper publisher News UK has launched a new affiliate app for its Sun Racing brand, featuring horse racing content and links to odds offered by operator partners.
The Boston Red Sox has become the first Major League Baseball (MLB) franchise to enter into a partnership with a casino and gaming company after confirming a deal with MGM Resorts International.
Online gaming operator BetVictor has announced former football manager Harry Redknapp as its latest brand ambassador.
Connecticut's Mohegan Sun Casino & Resort has entered into a strategic partnership with Major League Soccer (MLS) club New York City FC, the pair pledging to offer fans and customers “money-can’t-buy” experiences.
Bookmaker Betfred has agreed a two-year deal to become the new title sponsor of golf’s British Masters.
Golf’s PGA Tour is to expand its sponsorship programme and begin to consider gambling companies as official marketing partners for all six of its tours.
England’s Ascot Racecourse has agreed new international media rights deals with specialist racing broadcaster At The Races and multi-channel content supplier Sports Information Services.
SportPesa has become the first online betting operator to enter into a title sponsorship agreement with a Formula One (F1) motor-racing team after striking a deal with Racing Point Force India.
Sports betting operator bwin has expanded its partnership with the German Football Association (DFB), in a deal that runs through to the end of 2022.
Paddy Power Betfair's US subsidiary FanDuel has enlisted marketing automation platform provider Fresh8 to support its advertising efforts in the US.
Sports data intelligence provider Sportradar has expanded its range of sports betting services by launching ad:s, a new full-service marketing solution for bookmakers.
Complaint by the Campaign for Fairer Gambling rejected by UK advertising watchdog
Eight NFL franchises already have partnerships in place with Caesars
Final report from Independent Review Panel set up by tennis governing bodies suggests sweeping changes to protect sport's integrity
ICE Sports Betting USA has launched their live streaming option after tickets sold out at this year's event.
Ice hockey league to go ‘all in’ with sports betting according to reports