National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium through the agreement.
The English Football League (EFL) has criticised proposals to introduce a ban on betting sponsorship in British sport, saying that the sector contributes more than £40m (€44.4m/$49.8m) each season to the organisation and its clubs.
PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League Baseball (MLB) team and the first to partner a Michigan-based sports franchise.
Betsson brand Betsafe has agreed three-year sponsorship deals with Kenyan football clubs Gor Mahia and AFC Leopards, both of which had been struggling financially since the withdrawal of their previous sponsor, local operator Sportpesa.
Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.
Catena Media has reported a 5.7% year-on-year increase in revenue for the two months to 29 February, with the affiliate marketing giant saying that it anticipates further growth amid the novel coronavirus (Covid-19) pandemic.
The Australian Communications and Media Authority (ACMA) has ordered free-to-air commercial broadcaster Nine to reassess its advertising strategy and carry out additional staff training after it was found to have breached rules related to gambling ads.
The Gaelic Players Association (GPA), the players’ association for Gaelic Athletic Association (GAA) games, which include gaelic football and hurling, has called for a ban on gambling advertising in all GAA games.