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Europe » Marketing
  • news_analysis
    12 November 2019

    RG Week special: The outsider perspective

    A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?

  • daily_news
    4 November 2019

    Georgian national broadcaster bans gambling ads

    Georgia’s national public television broadcaster, Georgian Public Broadcasting, has issued a ban on gambling advertising on its flagship channel, the First Channel.

  • daily_news
    21 August 2019

    Raketech Q2 revenue dips amid Swedish struggles

    Performance marketing specialist Raketech Group has reported a 6.1% year-on-year decline in revenue for the second quarter of 2019, though reduced costs saw it significantly increase its profit for the period.

  • news_analysis
    3 July 2019

    Marketing's big evolution: Part 2

    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

    Subscriber content
  • news_analysis
    2 July 2019

    Marketing's big evolution: Part 1

    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

    Subscriber content
  • news_analysis
    12 June 2019

    Monopolising affiliate compliance

    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

    Subscriber content
  • news_analysis
    6 June 2019

    Hawkswood back in the hot seat

    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

    Subscriber content
  • daily_news
    31 May 2019

    iGB Diary: Deja vu for Lotex, Sportsbet stuffs up, Kenny's pay cut and VHS player anyone?

    Happy Friday igamers!

  • daily_news
    13 May 2019

    Betsson partners with Alfa Romeo Racing team

    Swedish operator Betsson has become the exclusive European betting partner for Alfa Romeo Racing Formula 1 team.

  • daily_news
    3 May 2019

    iGB Diary: Good causes, CMO-slash-actor and adios Rod

    Happy Friday igamers! This week we do the sums on where good causes money is going in Ireland, ponder an odd image and say farewell to the man who threw the industry into disarray with his reinterpretation of the Wire Act.

  • daily_news
    29 March 2019

    iGB Diary: Rent cuts, Sweden's trials and Déjà vu Down Under

    Happy Friday igamers! This week we take a leaf out of William Hill's books, hear why operators are disgruntled about Sweden and ponder the prospects of another lottery innovator Down Under

  • article
    5 March 2019

    Best bookmaker for social media

    Paddy Power remains the clear leader with its quirky social media campaigns. But tipster site bettingexpert.com says other bookies are outperforming it in some channels

    Subscriber content
  • news_analysis
    5 March 2019

    Are operators ignoring their most valuable players?

    While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.

  • news_analysis
    15 February 2019

    The igaming industry's 2019 predictions: part two

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

    Subscriber content
  • news_analysis
    14 February 2019

    The igaming industry's 2019 predictions: part one

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

    Subscriber content
  • news_analysis
    6 February 2019

    Concerns over advertising dominate day two of ICE VOX 2019

    The threat of further advertising restrictions is weighing heavily on the industry, according to speakers on the second day of ICE VOX 2019. Joanne Christie reports

    Subscriber content
  • news_analysis
    5 February 2019

    Cooperation and clarity key on day one of ICE VOX 2019

    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

  • article
    3 January 2019

    Bookmaker of the year

    Over the last 12 months, Betting Expert has compared the biggest brands across a range of criteria. Now it reveals the overall winner for the year

    Subscriber content
  • article
    5 December 2018

    Best bookmakers for sports coverage

    While football pulls in the most punters, there are plenty of other sports that attract bettors. Tipster site bettingexpert.com evaluates which bookmakers offer the widest range of sports

    Subscriber content
  • article
    30 October 2018

    Best bookmakers for NBA odds

    With the NBA season now under way, leading tipster site bettingexpert.com evaluates which bookmakers are offering the best odds

    Subscriber content

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