The acquisition of Playtika by the Shanghai Giant Network Technology for US$4.4bn shows that the social gaming sector is a serious, cash generative business. But the deal also has repercussions for the sector as a whole, writes Joanne Chrisite.
The social casino sector experienced a second consecutive period of sub-par growth in the third quarter of 2015, with some publishers adapting better than others to the ongoing transition away from Facebook/web gaming to mobile, writes Adam Krejcik of Eilers Research.
The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.
Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players