In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
Sweden’s consumer ombudsman has ruled that Trisskrapet, a regular TV spot broadcast on free-to-air channel TV4 in which guests play Svenska Spel scratchcards, is a form of advertising, and must therefore include responsible gaming information.
The German state of Bremen’s Audit Committee has highlighted failings in state lottery operator Bremer Toto and Lotto’s (BTL) marketing practices, and flagged a major conflict of interest in its governance.
New figures from the UK’s Advertising Standards Authority (ASA) reveal that children are now less likely to be exposed to gambling advertising on TV, though industry ads comprised a marginally higher percentage of all promotions seen.
The UK’s Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched a new consultation over proposals to change current rules in order to allow children to play a greater role in certain lottery adverts.
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?
New research into gambling marketing and advertising has suggested that operators could be doing more to ensure promotional material is socially responsible and does not appeal to minors, especially on social media.
Swedish operator association Branschföreningen för onlinespel (BOS) has reported Svenska Spel and national free-to-air television network TV4 to the country’s consumer ombudsman for failing to include responsible gaming information in TV segments promoting Triss instant win products.
Swedish operator association Branschföreningen för onlinespel (BOS) has reported Svenska Spel to the country’s TV, radio and press regulator for failing to include responsible gaming information in TV segments promoting its Triss, Keno and Lotto products.
Happy Friday igamers! This week we do the sums on where good causes money is going in Ireland, ponder an odd image and say farewell to the man who threw the industry into disarray with his reinterpretation of the Wire Act.
Italy’s advertising and communications regulator Autorità per le Garanzie nelle Comunicazioni (AGCOM) has finally set out exactly how it plans to enforce the country’s ban on gambling advertising. The watchdog will permit information about odds or jackpots to be reported by Italian media, while land-based operators will be allowed to display branding in shop windows.