Affiliate marketing giant Better Collective reported record revenue of €17.1m for the third quarter of 2019, a 53.9% year-on-year increase, which the business said was largely attributable to acquisitions in the US and Sweden.
ParionsSport, the sports betting brand of French gaming operator La Française des Jeux (FDJ), has agreed a deal to become an associate partner of the first regular-season National Basketball Association (NBA) game in France.
Sportsbook and daily fantasy sports operator DraftKings has agreed to a partnership with the National Basketball Association (NBA) that will make the company an “authorized sports betting operator” of the league.
Unibet has signed a multi-year partnership with the National Football League’s (NFL) Philadelphia Eagles that will see Kindred Group brand heavily featured around the team’s stadium and digital assets.
The Tanzanian government has amended the country's gaming regulations, to expand the range of licence categories available, and to permit a partial lifting of an advertising ban implemented in January this year.
Comcast-owned media giant Sky said that a 18.2% decrease in advertising revenue in the third quarter of this year was largely due to the whistle-to-whistle ban on gambling advertising in the UK and new gambling advertising restrictions in Italy.
Dutch gambling monopoly Holland Casino has entered into a partnership with B2C marketing automation specialist Selligent Marketing Cloud with the aim of enhancing its omni-channel marketing efforts and boosting guest experiences.
Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services.
Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.