Affiliate marketing giant Better Collective has signed a letter of intent to acquire an unnamed igaming business for approximately €45m (£40.5m/$53.2m), with the aim of enhancing its lead generation capabilities.
The Swedish Gaming Inspectorate (Spelinspektionen) has set out plans to launch a new marketing campaign to promote its Spelpaus.se self-exclusion scheme, after admitting that players' awareness of the system was limited.
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
The German state of Bremen’s Audit Committee has highlighted failings in state lottery operator Bremer Toto and Lotto’s (BTL) marketing practices, and flagged a major conflict of interest in its governance.
The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.
Toronto-listed supplier Bragg Gaming Group has agreed to sell its online media division, including its GiveMeSport news portal, to SN&CK Media Limited (SML) after completing a strategic review of its business.
The Gambling Related Harm All Party Parliamentary Group (APPG) has written a letter to industry body the Betting and Gaming Council (BGC), in which it picks apart the measures set out in its new ten-point player protection plan.
British Gambling Commission chief executive Neil McArthur issued a message to online gambling operators, reminding them of the importance of consumer protection and responsible marketing amid the effects of the novel coronavirus (Covid-19)