The acquisition of Playtika by the Shanghai Giant Network Technology for US$4.4bn shows that the social gaming sector is a serious, cash generative business. But the deal also has repercussions for the sector as a whole, writes Joanne Chrisite.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
Eitan Boyd, chief executive of Stride Gaming, has cited the company's expanding social gaming operation as one of the main reasons behind year-on-year growth across key finances during the six months to February 29.
International Game Technology (IGT) has expanded the portfolio of games on its DoubleDown Casino social gaming application with the launch of a new slot title related to US television host Ellen DeGeneres.