Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players
Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers.
Money in and money out is at the heart of every business model. Handling payments, providing local solutions in every market and improving efficiencies are critical success factors. The Changing Face of Payments report offers an overview of the entire global payments ecosystem as it stands, as well as looking to the future of payments.
Lorien Pilling, Research director at Global Betting and Gaming Consultants, previews GBGC's Global Gambling Report 2011 and says the increasing regulatory efforts of many markets are pushing online gaming operators to alter their business models and operations.
Global Gaming Outlook, PricewaterhouseCoopers’ (PwC) latest study, assesses the current and future trends and revenue growth in the land-based casino and online gambling markets over the short-term period to 2015. Here, PwC kindly provides iGaming Business with an excerpt addressing the eastern and digital migration of a new global gaming landscape that will become dominated by Asia.
iGaming Business continues its series of articles that seek to better understand the roles of the industry’s chief executives. Regular columnist Simon Burridge assesses his own role as CEO of Virgin Games
Walter Bugno, President and chief executive of GTech G2, talks to iGaming Business about the convergence of the SPIELO and GTECH G2 brands, the challenges of driving down acquisition costs, improving lifetime player values and creating an immersive consumer experience.
Land-based operators have traditionally seen online as a potential source of cannibalization for their land-based businesses. Find out how using your existing database correctly will not only eliminate cannibalization, but could increase your land-based footfall.