Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets
Performance marketing specialist Raketech Group has reported a 6.1% year-on-year decline in revenue for the second quarter of 2019, though reduced costs saw it significantly increase its profit for the period.
New research into gambling marketing and advertising has suggested that operators could be doing more to ensure promotional material is socially responsible and does not appeal to minors, especially on social media.
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.
This week we see echoes of Teddy Sagi in the Gamesys/JPJ deal, consider both sides in the RAIG debate, ponder the wisdom of Neds and Ladbrokes pushing their luck Down Under and are reminded of Animal House by the political wrangling in Louisiana
Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.
iGaming affiliate marketing giant Raketech entered the online casino market with the launch of its new brand Rapidi. The site, powered by Bethard Group's Together Gaming platform and featuring Trustly's rapid deposit solution Pay N Play, is live for Finnish and Swedish players.
Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.