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Marketing
  • daily_news
    25 September 2019

    Belgium launches industry consultation on ad restrictions

    The Belgian Gaming Commission (BGC) has launched a consultation on the sweeping advertising restrictions that came into effect from 1 June this year, through which it is looking to understand the challenges operators face in complying with the new controls.

  • daily_news
    24 September 2019

    Regulatory trends push revenue and profit down at XLMedia

    XLMedia has put a 10% year-on-year decline in revenue during the first half of the year primarily down to regulatory headwinds, while the digital marketing service provider also saw gross profit slip 9% in the period.

  • daily_news
    24 September 2019

    888Casino extends New York Jets partnership

    888Casino has extended its partnership with the NFL’s New York Jets for the 2019 season.

  • daily_news
    24 September 2019

    ACMA raps SEN+ for breach of gambling advertising rules

    The Australian Communications and Media Authority (ACMA) has warned Pacific Star Network (PSN) about its future conduct after its SEN+ online sports radio streamed a gambling advert during live audio coverage of the 2019 Australian Open.

  • daily_news
    24 September 2019

    Saarland media watchdog slams S-H licensees over advertising

    Uwe Conradt, the director of the Landesmedienanstalt Saarland (LMS), the German state’s supervisory authority for radio and television, accused Scheswig-Holstein licensed operators of flouting advertising restrictions, saying they had “massively endangered” efforts to tackle gambling addiction in the country.

  • daily_news
    24 September 2019

    Swansea shifts approach to gambling sponsorship

    Swansea City has launched a new responsible gambling project with the aim of helping protect supporters from gambling-related harms and educating players about the risks involved with betting.

  • daily_news
    20 September 2019

    Oddschecker Group acquires WhoScored.com

    Oddschecker Global Media, the affiliate marketing subsidiary of the The Stars Group-owned Sky Betting and Gaming, has struck a deal to acquire football statistics portal WhoScored.com.

  • daily_news
    19 September 2019

    Better Collective teams up with UK's Daily Telegraph

    Better Collective has entered into a major new strategic commercial partnership with leading UK national newspaper, The Daily Telegraph.

  • daily_news
    19 September 2019

    10bet becomes Juventus' international partner

    10bet has signed its biggest sports club partnership to date after becoming the official gaming and betting partner of Italian football giants Juventus.

  • daily_news
    19 September 2019

    Tabcorp becomes NFL's Australian partner

    Tabcorp has become the official wagering partner of the National Football League (NFL) in Australia as it seeks to tap into the growing popularity of the US sports league.

  • daily_news
    18 September 2019

    ASA bans "irresponsible" Coral and BetIndex ads

    The Advertising Standards Authority has banned advertisements from Coral Interactive and Football Index operator BetIndex deemed to promote irresponsible gambling. Both advertisements may not appear again in their current form, with each company instructed to ensure their marketing communications do not promote harmful behaviour in the future.

  • daily_news
    18 September 2019

    FDJ to back French athletes ahead of Paris 2024

    French lottery group FDJ has pledged more than €1m to aid homegrown athletes ahead of the Paris 2024 Olympic Games.

  • news_analysis
    17 September 2019

    Think like a scientist

    Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

    Subscriber content
  • daily_news
    17 September 2019

    32Red-sponsored clubs to display responsible gambling logos

    Kindred Group is to display responsible gambling messages on the shirts of its brand 32Red’s partner football clubs during the course of the 2019-20 season.

  • daily_news
    16 September 2019

    GambleAware partners Parent Zone for video game education

    Problem gambling funding body GambleAware has joined forces with digital family life specialist Parent Zone on a new initiative designed to educate families about potential risks faced by children when playing online video games.

  • daily_news
    16 September 2019

    Sper claims marketing code has improved operator advertising

    The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted operators to make positive changes to the quantity and content of their advertising in the market.

  • daily_news
    11 September 2019

    Betfred signs up for GiG marketing compliance tool

    Betfred has become the latest operator to sign up for Gaming Innovation Group's (GiG) marketing compliance solution GiG Comply.

  • daily_news
    10 September 2019

    Betsson extends partnership with Swedish Hockey League

    Betsson has agreed to extend its partnership with the Swedish Hockey League (SHL), becoming the exclusive betting partner of the ice hockey competition. It previously served as the SHL's main sponsor over the 2018-19 season.

  • daily_news
    9 September 2019

    Liverpool and Chelsea suspend 1xBet partnerships

    Premier League clubs Liverpool and Chelsea have followed Tottenham Hotspur in suspending their partnership with 1xBet, amid ongoing questions regarding the operator’s conduct.

  • news_analysis
    6 September 2019

    Room to grow

    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

    Subscriber content

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