Scientific Games has agreed a deal with marketing platform provider Blue Ribbon to begin offering jackpots via its Open Gaming System (OGS) content aggregation platform.
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
North America’s Major League Soccer (MLS) has entered into a multi-year strategic partnership with MGM Resorts and the Roar Digital joint venture between MGM and GVC Holdings.
Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity
Realistic Games’ new WebGL-based 3D roulette heralds an innovative and immersive new era for table gaming, according to the team behind its development
The Isle of Man’s Anthony Ure looks at the intersection between esports and VR/AR, the potential for growth and some of the challenges that need to be addressed
The UK’s Advertising Standards Agency (ASA) has issued warnings to two online gaming sites after ruling that a number of adverts they published were appealing to children
