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Marketing » eSports
  • news_analysis
    6 November 2018

    Esports for everyone

    Michael Pollock argues that the future of esports in a gaming context will belong to those prepared to defy conventional boundaries and target multiple demographics

    Subscriber content
  • news_analysis
    11 July 2018

    Esports and VR/AR: opportunities but also hurdles

    The Isle of Man’s Anthony Ure looks at the intersection between esports and VR/AR, the potential for growth and some of the challenges that need to be addressed

    Subscriber content
  • news_analysis
    20 June 2018

    Following the money in Esports

    As esports completes its move from subculture to the mainstream, there are big rewards in store for those who grasp both its past and its potential. Ready, player one?

    Subscriber content
  • daily_news
    5 April 2018

    Soloveychik takes top marketing role at Luckbox

    Vadim Soloveychik, previously marketing director at PokerStars, has been appointed as chief marketing officer at esports betting start up Luckbox

  • news_analysis
    20 February 2017

    What the igaming sector can expect in 2017 (Part 4)

    Looming regulations and marketing, mobile and machine advances, read Part 4 of our industry experts' predictions for the year ahead.

    Subscriber content
  • article
    26 October 2016

    In-play in eSports: is the time right?

    Offering in-play betting on eSports is seen as a natural next step, but Scott Longley says there are a number of issues that necessitate a cautious approach.

    Subscriber content
  • daily_news
    13 October 2016

    Ladbrokes calls time on esports market

    UK bookmaker Ladbrokes is believed to have stopped offering betting on esports.

  • daily_news
    23 February 2016

    Betway seals esports ‘Fight Night’ title sponsorship

    Online gaming operator Betway has struck a deal to become the title sponsor of a major upcoming ‘Fight Night’ esports event.

  • article
    1 May 2015

    Sizing up the eSports opportunity

    With the eSports market growing rapidly, an increasing number of global operators, from Pinnacle to bet365, are offering eSports betting. Peter Warman, founder and chief executive of Newzoo, shares some key insights and findings from his company's recent report The Global Growth of eSports.

    Subscriber content

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