Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.
iGaming Business publishes the second instalment of iXP Consulting's audit of poker operators' customer service and support teams. The first part looked at the overall state of the sector and how client support fitted into its wider context.The second part looks at operators' email response times and product knowledge.
Possibly even more so than on the internet, payments are the key to success for mobile gambling companies. In this extract from the Mobile Report she wrote for iGaming Business, Aideen Shortt provides an introduction to the payment options available to mgaming firms and looks at the size of an m-commerce market which looks likely to grow massively in the next few years.
The debate on what's best, mobile native app or HTML5, could go on forever and (understandably maybe) doesn't get everyone's juices going. But there are key criteria that must be considered when choosing between the two platforms and the reason is simple: users spend more time on their smartphones or tablets surfing the web, as Dr Chris Chrisostomidis of Intralot Interactive explains.
From Everything Everywhere (T-Mobile and Orange) and Vodafone to the major US operators such as AT&T, Verizon and internet giants like Google or eBay-Paypal, the big mobile and web players are all preparing the field for m-payments.
Near Field Communications (NFC) are used in a wide range of settings (such as reloading your public transport card) and present obvious benefits for m-payments. iGaming Business's Payments Report provides the overview on NFC.
Payments are an integral part of the igaming experience and possibly even more so for the mobile gambling sector. Aideen Shortt gives an overview of the mobile payments industry, the issues to must to gain wider acceptance and how mobiles are perceived in different regions of the world.
A lot of hype surrounds everything related to mobile and payments are no different. iGaming Business runs through what mobile payments actually entail and the different platforms making headway at the moment.