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Marketing
  • video
    5 March 2014

    Real Money Skill Gaming – A New Opportunity

    Filmed at the London Affiliate Conference in Feb 2014.  Jim Dee, Executive Director, Customer Acquisition and Partnerships, of the Game Show Network Digital discusses real money skill gaming where players compete against each other and win cash and how this rapidly expanding industry is a big opportunity for iGaming operators and affiliates.

    Subscriber content
  • video
    10 March 2014

    Solidifying your brand

    Filmed at EIG 2013 Giles Thomas, Founder & Partner, MIMO Brands speaks about taking action to build the user experience and enhance cross-channel loyalty through your brand and marketing campaigns

    Subscriber content
  • video
    10 March 2014

    Insight: A Gamers Day - Multichannel Gaming in Everyday Life

    Filmed at EIG 2013 this insight talk is based on data from RAY's customer programme which enables the review of customers' gambling habits in a multichannel gaming environment. 

    Subscriber content
  • video
    12 March 2014

    Outside Industry Insight: Big Data

    Filmed at EIG 2013 Andreas Weigend, Former Chief Scientist at Amazon.com, Founder of Social Data Lab, Stanford University navigates the evolving landscape of consumer behaviour and channels the exploding torrent of user data to identify new opportunities and marketing strategies.

    Subscriber content
  • video
    4 June 2014

    Leading by example (mPayments Conference Video)

    Filmed at the mPayments summit 2014 this session look outside of gaming at who is doing a great job with alternative vertical markets and what the secrets of their success are? Featuring case studies from charity and media.

    Subscriber content
  • video
    6 August 2014

    How to get people to like me: Advanced Twitter strategy

    When he isn't managing the UK's largest corporate social media account – Britain's Got Talent – Matt Blore is innovating new ways to create a social media “voice” that's human, funny, reactive and creative. In this session recorded at the Player Acquisition Strategies Conference in June 2014 hear how Matt uses Twitter to drive business, engage and convert.

  • video
    13 August 2014

    iGaming Digital Marketing Research

    In this session filmed at the Player Acquisition Strategies Conference in June 2014 at the iGaming Super Show Simon Haynes from IgnitionOne will review the data from an indepth research report, discuss the conclusions and highlight the uncomfortable realities of digital marketing in 2014

    Subscriber content
  • video
    14 August 2014

    The Differences between Real Money and Social Gamblers

    In a sound bite: Social games have the reach, while online gambling has the money. Pini Yakuel, Optimove's Founder and CEO, discusses extensive opportunities for these two domains to accelerate each other’s growth, providing a closer look at how players differ for these domains and what implications the differences have.

    Subscriber content
  • video
    18 August 2014

    Increase Engagement and Retention with Push Messaging

    Social casino gaming companies are at the forefront of using push messaging to drive app engagement and retention. Learn the strategies that leading casino gaming companies use to active new players, win-back lost players, and drive up daily activations.

    Subscriber content
  • video
    21 August 2014

    Social Media Monitoring: Who's talking about your brand today?

    In this session filmed at the Player Acquisition Strategies Conference in June 2014 at the iGaming Super Show follow an intriguing set of data about the most talked about sports books in the industry where we're going beyond brand’s Facebook fans and look at where, when and how sports books are really being talked about online.

    Subscriber content
  • video
    21 August 2014

    The Importance of Quality Content and the Impact on SEO

    Filmed at the Betting Trends and Strategies conference this panel of experts will discuss how clear, impactful, well written content is becoming more critical to search, and whether content is replacing traditional marketing and PPC acquisition tools? And does better quality content result in better acquisition?

    Subscriber content
  • video
    21 August 2014

    Sponsorship Opportunities in Sport

    Filmed at the Betting Trends and Strategies conference this panel of experts will discuss what the future value of sponsorship is - will it diminish as an acquisition option or is it all about maximising the brand? What is the new bullseye of the sports sponsorship world- following the success and resurgence of darts sponsorship? How can an operator maximise value from their spend?

  • video
    25 September 2014

    Marketing Slots to Players and Developing your Portfolio

    Filmed at the iGaming Super Show this session looks at the trend for terrestrial slots to go online, the development of niche slot providers in the iGaming space, the importance of brand rights and how mobile is aiding this most lucrative iGaming asset. Beyond that, this session will teach you how to develop an effective slots portfolio that will aid in both player acquisition and retention.

    Subscriber content
  • video
    12 October 2014

    The Ones to Watch: A Panel of iGaming's Rising Stars

    In this session filmed at the iGaming Super Show 2014 meet the entrepreneurs of iGaming and find out where these innovators think the market will be headed in the next 12-36 months. Hear about disruptive technologies, disruptive business models and why iGaming will not be the same tomorrow as it was yesterday.

    Subscriber content
  • video
    4 December 2014

    Barcelona Affiliate Conference 2014 Sessions

    Filmed at BAC 2014 view all the sessions here which cover the US market, Google penalties, SEO Tools, mobile app opportunities, increasing conversions and more

    Subscriber content
  • video
    1 March 2015

    How to Start a Startup: 20 Video Sessions

    Sam Altman, President at YCombinator will lead us through 20 sessions with the likes of startup experts like Peter Thiel, Aaron Levie, and Reid Hoffman to discuss how to come up with ideas and evaluate them, how to get users and grow, how to do sales and marketing, how to hire, how to raise money, company culture, operations and management, business strategy, and more.

    Subscriber content
  • video
    6 July 2015

    Betting Trends & Strategies 2015 Session Videos

    iGaming Business filmed all the panels and sessions from the Betting, Trends and Strategies (BeTS) Conference as part of the iGaming Super Show that took place in Amsterdam from 24-26 June and has made them available for you to view. Go to the article to view the videos covering a whole range of issues related to sports betting: omni-channel, opportunities in Africa, marketing, CRM and many more.

    Subscriber content
  • video
    17 July 2015

    iGaming Executive Conference 2015 Session Videos

    iGaming Business filmed all the panels and sessions from the iGaming Executive Conference which includes opportunities in Africa, why the brain likes games, how to do major deals in Asia, recent M&A analysis, a cashless society, and eSports.

    Subscriber content
  • video
    9 February 2016

    Video short: iGaming payments - How Neosurf is changing the payments sector

    In the latest 'video short' produced by iGaming Business, Andrea McGeachin of Neosurf comments on the changing payments landscape and why it is in operators' interest to have a variety of suppliers on which they can rely rather than a few large companies dominating the market.

  • video
    22 February 2016

    Video short: Quickspin: Focus on mobile, quality content and why it’s important to stand out

    In the latest video short interview iGaming Business speaks to Mats Westerlund, co-founder and chief creative officer of Quickspin, to hear about the passion for slots that drives his company.

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iGaming Business Limited. Company number: 5013405. VAT number: 843 8456 01. Registered in England and Wales. Registered address: Bedford House, Fulham High Street, London SW6 3JW, United Kingdom.