DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the operator has also opened a second retail sportsbook in New Hampshire.
Affiliate marketing group Better Collective has reported a year-on-year increase in revenue and net profit for the first half of 2020, despite its business being negatively impact by the novel coronavirus (Covid-19) pandemic in the latter part of the period.
Affiliate marketing giant Better Collective has signed a letter of intent to acquire an unnamed igaming business for approximately €45m (£40.5m/$53.2m), with the aim of enhancing its lead generation capabilities.
The Betting and Gaming Council (BGC) has praised the impact of the so-called whistle-to-whistle ban on gambling advertisements during televised sporting events in the UK, saying the measure has cut the number of ads seen by children by 97%.
Online gambling operator MansionBet has agreed to become the new main shirt sponsor of English Championship football club Bristol City, while sports trading platform Football Index signed a similar deal with Queens Park Rangers (QPR).
The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.
Affiliate group Catena Media’s revenue came to €54.5m for the first half of 2020, up 9.3%, thanks to a stellar second quarter performance in which organic search revenue grew strongly as casino mitigated the suspension of sporting events.
Online affiliate and content marketing provider Raketech has reported a 64.0% year-on-year decline in net profit for the first half of the year, after an increase in revenue was offset by a rise in operating costs.
Denmark's Consumer Ombudsman (Forbrugerombudsmanden) has rejected criticism of new marketing laws that prohibit the display of gambling brands alongside the logos of banks, despite concerns the regulations will harm football clubs across the country.