While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel
Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets
As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people
As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers
Mathew Symmonds provides the lowdown on operating and marketing across Africa, including ongoing challenges around acquisition and conversion and the differences with more mature markets such as the UK.
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.
The global gambling sector grew 4.9% in 2013 and generated €317.6bn in gross win, a figure that is set to rise to €332.4bn in 2014 and then on to €395bn by 2018, iGaming Business’s exclusive data partner H2 Gambling Capital has revealed in the second of the four data-led articles it is publishing this week.
Possibly even more so than on the internet, payments are the key to success for mobile gambling companies. In this extract from the Mobile Report she wrote for iGaming Business, Aideen Shortt provides an introduction to the payment options available to mgaming firms and looks at the size of an m-commerce market which looks likely to grow massively in the next few years.