Following a career as an SEO spanning two decades, Paul Reilly has spent the last six years learning about the practical uses of AI, applying his knowledge to the launch of a casino affiliate portal where the reviews are almost entirely generated this way. Here he summarises his experience for iGB readers
DraftKings has agreed an exclusive, multi-year partnership with the New York Giants that sees the sports betting giant become the National Football League (NFL) franchise’s official wagering, igaming and daily fantasy partner.
iGaming affiliate marketing specialist Atemi has revealed it was able to achieve a record $13.3m (£10.3m/€11.2m) in revenue in the second quarter, due in part to a significant increase in new depositing customers (NDCs) during the period.
PointsBet has signed a five-year deal to become a betting, gaming and fantasy sports partner of The University of Colorado Buffaloes, becoming the first operator to sign an agreement with a “Power Five” collegiate sports team.
DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the operator has also opened a second retail sportsbook in New Hampshire.
Affiliate marketing group Better Collective has reported a year-on-year increase in revenue and net profit for the first half of 2020, despite its business being negatively impact by the novel coronavirus (Covid-19) pandemic in the latter part of the period.
Affiliate marketing giant Better Collective has signed a letter of intent to acquire an unnamed igaming business for approximately €45m (£40.5m/$53.2m), with the aim of enhancing its lead generation capabilities.
Online gambling operator MansionBet has agreed to become the new main shirt sponsor of English Championship football club Bristol City, while sports trading platform Football Index signed a similar deal with Queens Park Rangers (QPR).
The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.
Online affiliate and content marketing provider Raketech has reported a 64.0% year-on-year decline in net profit for the first half of the year, after an increase in revenue was offset by a rise in operating costs.