Following up on H2 Gambling Capital's first set of data-led articles that looked at the US igaming market and the global gambling sector, the sector's leading data specialists look at the potential value of the Japanese land-based casino market. Japan is already the third largest gambling market in the world with an estimated gross win of US$31.4bn for 2013 and with permissive upcoming casino legislation a real possibility, H2 founder and director Simon Holliday provides a detailed breakdown of the country's gambling landscape.

Competition is so fierce in the iGaming industry, most sites who want to rank for the ‘money’ keywords will have pretty good on-site optimisation.