Offering in-play betting on eSports is seen as a natural next step, but Scott Longley says there are a number of issues that necessitate a cautious approach.
CS:GO developer Valve has issued cease-and-desist letters to sites which have blurred the line between virtual and real money by offering skins betting, but this market is not about to go down without a fight, says Christina Thakor-Rankin.
The esports vertical is booming, but controversy also surrounds it, says Peter Warman of Newzoo, who also provides demographic breakdown, main regions for action and audiences and what to expect from the vertical.
