French sportsbook solutions provider Sportnco started life as the B2B subsidiary of France Pari, but has rapidly outgrown its home market. With Spain set to become the supplier’s largest market by the end of the year, CEO Hervé Schlosser is now targeting expansion in the US and Latin America.
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
We've followed up on our first Grand National-SEO report into the racing festival to see how things are looking for affiliates and operators using the same site, Grand-national2015.co. uk, as referring domain.
With 888 publishing another excellent set of results earlier this week and William Hill announcing its own 'online schematic' shortly before, the in-house vs. outsourcing tech debate continues to hold sway in the igaming sector.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.
An emphasis on mobile, strong branding and social media presence have generated a strong set of interims for Paddy's. But whoever succeeds Patrick Kennedy as chief executive will have a lot to live up to, says Graham Wood.