Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Sports streaming is vital content and the interaction between rights holders, broadcasters, content and rights specialists and user consumption is constantly evolving and will take on new forms, which could have positive outcomes for igaming if channelled properly.
It's Diary time! This week: the different approaches to betting and gaming machines in the UK and Oz, doing business in the CIS, we loooooovvvvve our f*****g red trousers!!, DFS (big) ad bucks and %%FIRSTNAME%%: when mailshots make you feel so valued.