As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people
As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.
Ahead of the iGB-Teradata webcast 'Big data, big decisions: why analytics is the future of the gaming industry’, we spoke to Duncan Ross, Director of data science at Teradata, about why gaming companies are increasingly looking to Big Data to gain a competitive edge.