Branded3's Melanie Hyde pinpoints the developments set to impact the paid search landscape in 2017 and explains how the industry should adjust.
Algorithms have automated trading in many areas of the financial world. Could sports betting soon follow suit? Scott Longley investigates.
After a sluggish third quarter, the social casino market returned to growth in the final quarter of 2016, with strong performances from SciGames, Product Madness and PlayStudios.
Even with a swathe of positive reviews, your organic rankings could still be under threat if you’re the target of a negative SEO campaign, warns Irene Castañeda.
As 2017 gets underway iGaming Business talks to leading igaming experts to hear what they believe will be key developments for our industry in the next 12 months. See
H2 Gambling Capital and iGaming Business are pleased to bring you the February 2017 iGaming Dashboard.
Sportradar has agreed a deal to provide a range of integrity-focused services to the South American Football Confederation (Conmebol).
H2 Gambling Capital and iGaming Business are pleased to bring you the January 2017 iGaming Dashboard.
Mobile has long been high on Google’s agenda, but the launch of a new mobile index that will become the primary index points to a focus marketers can’t ignore, says Corey Padveen.
The idea that you’ll attract links simply by creating good content is a myth, argues Nichola Stott, who outlines the extra steps needed for success in securing links.
Gamification is a much-used term for social gaming but it also works well in RMG and is simple to implement, writes Guy Hasson.
H2 Gambling Capital and iGaming Business are pleased to bring you the December 2016 iGaming Dashboard.
Read the latest iGaming Business report to find out about mobile CRM, payments, data, mobile design, advertising and case studies from Ladbrokes, BetVictor and Sky Bet.
The past quarter was one of mixed fortunes as impressive performances from Playtika or Sci Games contrasted with those from DoubleDown or Zynga.
Marketers could boost the average revenue per paying player by as much as 26% if they are able to effectively cross-sell new games to existing players.
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The 'stand off' between Valve and the WSGC continues, major investments continue and fantasy esports start up AlphaDraft calls it a day.
H2 Gambling Capital and iGaming Business are pleased to bring you the November 2016 iGaming Dashboard.
Offering in-play betting on eSports is seen as a natural next step, but Scott Longley says there are a number of issues that necessitate a cautious approach.
H2 Gambling Capital and iGaming Business are pleased to bring you the October 2016 iGaming Dashboard.