While football pulls in the most punters, there are plenty of other sports that attract bettors. Tipster site bettingexpert.com evaluates which bookmakers offer the widest range of sports
William Hill aims to diversify its revenue mix through the deal, and has extended the offer period to ensure it has time to secure regulatory approvals
Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson