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Sports Betting » Marketing
  • daily_news
    10 December 2019

    Sportradar pens strategic deal with PrizeLogic

    Sports data and content provider Sportradar has agreed a strategic partnership with engagement specialist PrizeLogic, whereby the two parties will supply brands with a turnkey solution to better activate sport sponsorships and engage consumers.

  • article
    4 December 2019

    Optimove iGaming Pulse - November 2019

    Deep into autumn, is the industry gearing towards hibernation or holiday celebration? Optimove’s iGaming Pulse gives a peek into the industry and its various aspects. What can operators learn from November’s performance in sports and casino?

    Subscriber content
  • daily_news
    28 November 2019

    Marathonbet scores Russia-facing deal with Real Madrid

    Online gambling operator Marathonbet has entered into a new partnership with Spanish La Liga football club Real Madrid, with a focus on promoting its brand in the Russian market.

  • daily_news
    27 November 2019

    New Jersey warns media against promoting unlicensed sites

    The New Jersey Division of Gaming Enforcement (DGE) has written to news and media outlets in the state urging them not to publicise unlicensed sports betting websites.

  • daily_news
    26 November 2019

    Fox Bet named official partner of Philadelphia 76ers

    Fox Bet has become the first online sports betting brand to partner with an NBA team, agreeing a deal with the Philadelphia 76ers.

  • daily_news
    26 November 2019

    ASAI raps Paddy Power for "offensive, anti-English" ad

    The Advertising Standards Authority for Ireland (ASAI) has upheld complaints that argued a press and social media ad from Paddy Power was, “racist, offensive... and both highly insensitive and bigoted towards English people".

  • daily_news
    25 November 2019

    Kindred’s Unibet scores betting partnership with NBA

    Kindred Group has agreed a deal for its Unibet brand to become an authorised sports betting operator of North America’s National Basketball Association (NBA).

  • daily_news
    21 November 2019

    Swedish re-regulation continues to hit Raketech profit in Q3

    Raketech saw revenue for the third quarter of 2019 decline 15.1% to €6.0m, while costs increased, as the affiliate marketing business' profits continued to suffer from the effects of Swedish re-regulation.

  • daily_news
    19 November 2019

    Government pushes back Dutch market launch date

    Dutch gambling regulator the Kansspelautoriteit (KSA) has announced that the Netherlands’ regulated online gaming market is now likely to open from 1 July, 2021 - six months after previously stated.

  • daily_news
    18 November 2019

    Spanish operators agree to voluntary new ad restrictions

    Spanish igaming operator association JDigital has proposed a series of changes to the code of conduct that governs gambling advertising in the market, including an outright ban on betting adverts during live televised sports events, which are due to come into force in January 2020.

  • article
    7 November 2019

    Optimove iGaming Pulse - October 2019

    Autumn brought with it a wave of cool air but it was mainly sports betting that caught a chill, with casino continuing its upward trend, according to the latest data from Optimove’s iGaming Pulse

    Subscriber content
  • article
    6 November 2019

    Best bookmakers for Champions League betting

    Leading tipster site Betting Expert compares bookmakers’ Champions League offerings, analysing their odds, markets, commission levels and promotions to determine the best in the UK

    Subscriber content
  • commercial_company_news
    6 November 2019

    STS and Peter Schmeichel launch 'Bet with the leaders' ad campaign

    Polish bookmaker STS is starting a new campaign, "Bet with the leaders", the global ambassador of which is former Manchester United and Denmark goalkeeper Peter Schmeichel.

  • daily_news
    6 November 2019

    ParionsSport sponsors NBA's first French regular-season game

    ParionsSport, the sports betting brand of French gaming operator La Française des Jeux (FDJ), has agreed a deal to become an associate partner of the first regular-season National Basketball Association (NBA) game in France.

  • daily_news
    4 November 2019

    DraftKings seals NBA partnership

    Sportsbook and daily fantasy sports operator DraftKings has agreed to a partnership with the National Basketball Association (NBA) that will make the company an “authorized sports betting operator” of the league.

  • daily_news
    31 October 2019

    Tanzania Gaming Act amendents hint at advertising reprieve

    The Tanzanian government has amended the country's gaming regulations, to expand the range of licence categories available, and to permit a partial lifting of an advertising ban implemented in January this year.

  • daily_news
    25 October 2019

    Gambling advertising bans hurt Sky TV ad revenue

    Comcast-owned media giant Sky said that a 18.2% decrease in advertising revenue in the third quarter of this year was largely due to the whistle-to-whistle ban on gambling advertising in the UK and new gambling advertising restrictions in Italy.

  • daily_news
    24 October 2019

    Hollywoodbets announces Sharks rugby sponsorship

    South African sports betting operator Hollywoodbets will be a new associate sponsor for KwaZulu-Natal-based rugby union team The Sharks, as part of a three-year deal.

  • daily_news
    21 October 2019

    Google to expand gambling advertising in US and beyond

    Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services.

  • daily_news
    16 October 2019

    Fox Bet named official partner of Major League Baseball

    Fox Bet, the sports betting joint venture between The Stars Group and broadcaster Fox Sports, has been named an authorised gaming partner of Major League Baseball (MLB) in the US.

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