As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people
As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
In Part Two of the ‘Industry vs affiliates showdown’ series, David Donaldson from Blueclaw Media interviews leading sportsbook affiliate Andy Clark, from Thatsagoal.com, about key trends in the marketplace.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
As the Brazil World Cup lives up to the hype, betting- and football-related coverage might seem ubiquitous for those in the industry. But when it comes to attracting and retaining punters during and after the event, content-rich offers and targeting profiles are what enable operators to differentiate themselves, Bettorlogic chief executive Andrew Dagnall tells iGaming Business.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.