The decline of poker has been accepted as unstoppable by many in the industry. But GG Network’s Hilly Ehrlich thinks a turnaround in fortunes is on the cards.
Artificial intelligence is an 'asteroid' set to change the marketing landscape forever, writes Jon Epstein, but how exactly does it apply to affiliates in the gambling space?
Nichola Stott of theMediaFlow outlines the top line preparation and process needed for a smooth migration to HTTPs URLs, plus a few common mistakes to avoid.
After a sluggish third quarter, the social casino market returned to growth in the final quarter of 2016, with strong performances from SciGames, Product Madness and PlayStudios.
Even with a swathe of positive reviews, your organic rankings could still be under threat if you’re the target of a negative SEO campaign, warns Irene Castañeda.
As 2017 gets underway iGaming Business talks to leading igaming experts to hear what they believe will be key developments for our industry in the next 12 months. See
Mobile has long been high on Google’s agenda, but the launch of a new mobile index that will become the primary index points to a focus marketers can’t ignore, says Corey Padveen.
The idea that you’ll attract links simply by creating good content is a myth, argues Nichola Stott, who outlines the extra steps needed for success in securing links.
Read the latest iGaming Business report to find out about mobile CRM, payments, data, mobile design, advertising and case studies from Ladbrokes, BetVictor and Sky Bet.
Betsson and Stride Gaming both raised capital this month, while GVC’s August refinancing was a big hit. Debt markets may seem friendlier, but igaming firms must still prove their worth
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
