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Social Gaming » Tech » Marketing
  • report_content
    5 December 2016

    iGaming Business Mobile Gaming & Tech Report 2016

    Read the latest iGaming Business report to find out about mobile CRM, payments, data, mobile design, advertising and case studies from Ladbrokes, BetVictor and Sky Bet.

    Subscriber content
  • news_analysis
    8 November 2016

    SEO and igaming: adapt to capitalise

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

    Subscriber content
  • daily_news
    9 October 2015

    Zynga unveils advertising tool for social gaming

    Zynga has announced the launch of a new engagement advertising product for use within social games.

  • daily_news
    24 September 2015

    SEO: iGB and Blueclaw assess the rugby betting market

    The Rugby World Cup is in full swing so iGB and Blueclaw have assessed the search presence of operators and affiliates when it comes to rugby betting. 

  • daily_news
    21 January 2015

    KamaGames secures social games deal with Manchester United

    Social games developer KamaGames has entered into a partnership English Premier League football club Manchester United.

  • daily_news
    15 October 2014

    The Sun links up with Titanbet

    Playtech subsidiary Titanbet.co.uk has moved to bolster its position in the UK market by entering into a partnership with national daily newspaper the Sun.

  • daily_news
    19 May 2014

    Greentube targets US with social casino platform launch

    Online gaming provider Greentube is to launch its private-label social casino marketing platform in the US as part of a move to strengthen its presence in the region.

  • article
    19 May 2014

    European gambling policy at a crossroads

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

    Subscriber content
  • daily_news
    25 March 2014

    Traffic Generation highlights new channels in social casino

    Data analytics and marketing technology specialist Traffic Generation has highlighted the need to further investigate new communication channels after a study found that the more social casino players would opt for alternative social media platforms.

  • daily_news
    20 March 2014

    Cisneros Interactive and Perform strike advertising deal

    Cisneros Interactive, the corporate digital division of media and entertainment group Cisneros, has agreed an exclusive advertising representation deal with digital sports media company Perform Group.

  • daily_news
    25 February 2014

    iGB Q&A: Duncan Ross, Director of Data Science, Teradata

    Ahead of the iGB-Teradata webcast 'Big data, big decisions: why analytics is the future of the gaming industry’, we spoke to Duncan Ross, Director of data science at Teradata, about why gaming companies are increasingly looking to Big Data to gain a competitive edge.

  • daily_news
    21 February 2014

    iGB Diary: Playtech, Bede research, Betfair-Snapchat, Spain

    In typical Playtech style, the igaming giant sets out its betting stall, Betfair links up with Snapchat, Spain should beware not regulating slots and some media not so eagle eyed. 

  • article
    19 February 2014

    Online reputation management: SEO increasingly like PR

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

    Subscriber content
  • external_content
    3 February 2014

    UK igaming set for substantial change in next five years

    Accountancy and consulting firm Deloitte's new report on the future of the British remote betting and gaming industry highlights the substantial changes igaming operators and providers will undergo in the next five years.

    Subscriber content
  • article
    4 December 2013

    The new PartyPoker.com: a social media analysis

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

    Subscriber content
  • report_content
    17 October 2013

    M-payments across the globe: Africa rising

    Mobile gaming and commerce has to a large extent taken root in developed/mature markets in Europe or the US, as users become increasingly familiar with carrying out daily tasks, including payments, on their mobiles. Africa however has not had the Internet push experienced by the US and Europe these past 15 years and  in many African countries the mobile is often the only gateway to the web, thus offering great opportunities for m-commerce companies.  

    Subscriber content
  • interview
    1 October 2013

    Paddy Power and Facebook: where the real money is

    In announcing that it was to launch the first real-money sports betting app on Facebook, Paddy Power was not only leading the charge of the sportsbooks into the social gaming arena but reinforcing its position as one of the few gaming companies with an active and effective grasp of the social channel. iGaming Business's sister publication iGB Affiliate spoke with Ben O’Donnell, the man in charge of Paddy Power’s pioneering Facebook debut, to find out more.

    Subscriber content
  • report_content
    1 October 2013

    Mobile Gambling: Marketing and Operations 2013 - FULL REPORT

    Mobile Gambling, Marketing and Operations 2013 and Beyond combines the collective learning and experiences of operators and suppliers in the sector to present you with in-depth insight and analysis on the key areas now defining mobile gambling, as well as looking to the future.

    Subscriber content
  • article
    19 September 2013

    The merging landscapes of social and land-based gaming

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

    Subscriber content
  • daily_news
    17 September 2013

    AbZorba Games reaches app download milestone

    Multi-player mobile social casino games developer AbZorba Games has surpassed the milestone of two million app downloads for its free-to-play casino games – just nine months after reaching the one million landmark.

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