No one will deny the fast and important growth and popularity known by social media platforms as well as by activities provided thereto. The number of users of social media platforms (e.g. Facebook, LinkedIn, etc) as well as the diversity and number of games offered, do not stop increasing. However, this new trend brings certain risks and, thus, has to be regulated. For Philippe Vlaemminck, Head of the EU Regulatory/Gambling and Trade Practice at Altius, the main issue is to know exactly how to qualify activities such as social gaming and how, based on the example provided in Belgium, such activity should be regulated.