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Marketing » Management
  • legal_news

    The Starburst effect: how much do providers rely on golden oldies?

    With slots such as Starburst and Rainbow Riches still omnipresent across casino main pages worldwide many years after launch, iGaming Tracker’s Ken Muir assesses the reliance of the big providers on these titles

  • daily_news
    29 May 2018

    Sky Bet commits £1m to responsible gambling drive

    Sky Bet has launched a new responsible gambling campaign focused on the 72 clubs across the English Football League (EFL)

  • daily_news
    24 May 2018

    Raketech adds Intrum’s Billberg to board

    Online affiliate and content marketing company Raketech has appointed Annika Billberg to its board of directors

  • daily_news
    18 May 2018

    Red Tiger backs All-In Diversity Project

    Red Tiger Gaming has become the latest gambling company to sign up as a founding member of the All-In Diversity Project

  • daily_news
    3 May 2018

    Zeal’s MyLotto24 to launch in Australia

    In a surprising turn of events, MyLotto24 is to launch a synthetic lottery service in Australia and a partnership deal with a newsagent representative body

  • daily_news
    18 April 2018

    Aussie newsagent group reveals potential deal with Lottoland

    The Newsagents Association of NSW and ACT (NANA) is considering a profit-sharing agreement with Lottoland, putting it at odds with the country’s other main newsagent association

  • news_analysis
    9 April 2018

    iGaming Tracker: 'logged in' vs. 'not logged in' content

    iGaming Tracker's Ken Muir looks at how the ASA's updated guidance on games using cartoon-style imagery has changed how operators are displaying slot content

    Subscriber content
  • daily_news
    5 April 2018

    Soloveychik takes top marketing role at Luckbox

    Vadim Soloveychik, previously marketing director at PokerStars, has been appointed as chief marketing officer at esports betting start up Luckbox

  • daily_news
    22 March 2018

    Former LeoVegas CEO launches affiliate marketing business

    Johan Styren, previously chief executive of LeoVegas, has linked up with former Catena Media executive Valentin Alsen to launch a new affiliate marketing firm

  • daily_news
    22 March 2018

    Ibrahimovic-backed Bethard delays launch

    Bethard, a new betting firm backed by Swedish football star Zlatan Ibrahimovic, has postponed its launch over fears it could breach English Football Association (FA) rules

  • daily_news
    5 March 2018

    Ladbrokes Coral may cut sponsorship over FOBT changes

    Ladbrokes Coral has said it may cut the £8m (€9m/$11m) it spends each year on sponsorship should proposed changes to fixed-odds betting terminals (FOBTs) come into effect

  • daily_news
    26 February 2018

    William Hill makes changes to senior management team

    William Hill has announced a series of changes to its senior management team, including appointing Ulrik Bengtsson to the new role of chief digital officer

  • daily_news
    26 February 2018

    GAA moves to ban betting sponsorship

    The Gaelic Athletic Association (GAA) has voted to introduce a ban on betting sponsorship across its various competitions in Ireland

  • daily_news
    21 February 2018

    Lottoland signs charity deal with Irish Red Cross

    Lottery betting platform Lottoland has named the Irish Red Cross as its chosen charity for 2018

  • news_analysis
    29 January 2018

    iGaming Tracker: the New Jersey market

    In this month's exclusive analysis, iGaming Tracker's Ken Muir looks at supplier market share, game rankings and the content mix across operators in New Jersey

    Subscriber content
  • daily_news
    26 January 2018

    Gambling.com details marketing acquisition

    Gambling.com Group has acquired a mobile performance marketing network for an upfront fee of £3m (€3.4m/$4.3m)

  • daily_news
    5 January 2018

    Gala Bingo appoints Isobel to support brand relaunch

    Gala Leisure has appointed the Isobel agency to oversee the relaunch of its Gala Bingo brand

  • news_analysis
    4 January 2018

    All killer, no filler

    With the demise of enhanced odds offers and operators’ ability to differentiate on marketing being reduced by the day, an arms race on product is now underway

    Subscriber content
  • report_content
    13 December 2017

    iGB Market Monitor - December 2017

    Welcome to the December edition of the iGaming Business Market Monitor where we round up what's been happening in the UK, Spain and Denmark in Q3

    Subscriber content
  • news_analysis
    6 November 2017

    Triennial review’s winners and losers hard to predict

    Instead of clarifying matters, the triennial review ushered in another period of lobbying. But the industry may struggle to have its voice heard, says Scott Longley

    Subscriber content

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