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Marketing » Management » Online Gambling
  • daily_news
    4 December 2019

    Better Collective to bolster M&A war chest with share sale

    Affiliate marketing giant Better Collective has raised SEK312m (£25.1m/€29.5m/$32.7m) for future M&A activity through the directed issue of 4m shares in the business.

  • news_analysis
    12 November 2019

    RG Week special: The outsider perspective

    A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?

  • news_analysis
    21 October 2019

    LiAC 2019: Regulators' ignorance harming affiliate sector

    Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.

    Subscriber content
  • daily_news
    16 October 2019

    Atemi eyes growth by launching in more regulated markets

    Online gaming affiliate Atemi has expanded its services into the US, Mexico and Portugal as it seeks to build on recent success and further increase its annual revenue.

  • daily_news
    4 October 2019

    Ladbrokes Coral names BBH London as new creative agency

    GVC Holdings-owned Ladbrokes Coral has appointed Bartle Bogle Hegarty (BBH) London as its new creative agency for the UK and Ireland. BBH also currently works with GVC’s bwin brand.

  • daily_news
    1 October 2019

    Management reshuffle at Raketech as new CFO appointed

    Raketech Group has appointed Måns Svalborn as its new chief financial officer after Andreas Kovacs stepped aside from the role to take up the position as director of business development at the performance marketing specialist.

  • news_analysis
    17 September 2019

    Think like a scientist

    Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

    Subscriber content
  • daily_news
    16 September 2019

    GambleAware partners Parent Zone for video game education

    Problem gambling funding body GambleAware has joined forces with digital family life specialist Parent Zone on a new initiative designed to educate families about potential risks faced by children when playing online video games.

  • article
    6 September 2019

    Optimove iGaming Pulse - August 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

    Subscriber content
  • daily_news
    5 September 2019

    Gambling.com secures $15.5m Edison Partners investment

    Affiliate marketing provider Gambling.com Group has secured $15.5m (£12.6m/€14.0m) in new investment from growth equity investment firm Edison Partners.

  • daily_news
    2 September 2019

    Raketech expands into Japan through Casumba deal

    Performance marketing specialist Raketech Group is to expand into the Japanese market through the €2m acquisition of Casumba Media.

  • daily_news
    2 September 2019

    Better Collective snaps up MyBettingSites.co.uk

    Better Collective has completed the acquisition of online gambling information website MyBettingSites.co.uk in a deal worth up to £2.2m (€2.4m/$2.7m).

  • article
    20 August 2019

    Best bookmaker for Premier League betting

    Leading tipster site Betting Expert compares bookmakers’ Premier League offerings, comparing their odds, markets, commission levels and features to determine the best in the UK

    Subscriber content
  • daily_news
    6 August 2019

    Veikkaus to suspend advertising amid marketing revamp

    Finnish gambling monopoly Veikkaus is to suspend certain advertising activities until the end of September while it undertakes a major review of its marketing strategy.

  • daily_news
    29 July 2019

    XLMedia names Rakuten’s Simms as new chief executive

    Digital marketing services provider XLMedia has appointed Stuart Simms, currently of Rakuten Marketing, as its new chief executive. Simms will take on his new role on October 2.

  • daily_news
    26 July 2019

    LeoVegas names Kindred’s Sylwan as new marketing chief

    Stockholm-listed gambling operator LeoVegas has named Dersim Sylwan, previously of the Kindred Group, as its new chief marketing officer.

  • news_analysis
    23 July 2019

    Minor appeal

    Wiggin's Sarah MacDonald examines the conclusions that can be drawn from GambleAware's interim report into the effect of gambling marketing on children, and what action should be taken by operators.

    Subscriber content
  • daily_news
    23 July 2019

    Atemi enhances UK position with 5 Star Traffic acquisition

    Atemi, the online gaming affiliate previously known as Rise Project, has acquired UK gaming affiliate 5 Star Traffic ahead of a potential initial public offering (IPO).

  • news_analysis
    19 July 2019

    iGB Live! 2019: Day 2 round-up

    The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

    Subscriber content
  • news_analysis
    15 July 2019

    Going grey in affiliate marketing

    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

    Subscriber content

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