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daily_news
4 December 2019
Better Collective to bolster M&A war chest with share sale
Affiliate marketing giant Better Collective has raised SEK312m (£25.1m/€29.5m/$32.7m) for future M&A activity through the directed issue of 4m shares in the business.
news_analysis
12 November 2019
RG Week special: The outsider perspective
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?
news_analysis
21 October 2019
LiAC 2019: Regulators' ignorance harming affiliate sector
Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.

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daily_news
16 October 2019
Atemi eyes growth by launching in more regulated markets
Online gaming affiliate Atemi has expanded its services into the US, Mexico and Portugal as it seeks to build on recent success and further increase its annual revenue.
daily_news
4 October 2019
Ladbrokes Coral names BBH London as new creative agency
GVC Holdings-owned Ladbrokes Coral has appointed Bartle Bogle Hegarty (BBH) London as its new creative agency for the UK and Ireland. BBH also currently works with GVC’s bwin brand.
daily_news
1 October 2019
Management reshuffle at Raketech as new CFO appointed
Raketech Group has appointed Måns Svalborn as its new chief financial officer after Andreas Kovacs stepped aside from the role to take up the position as director of business development at the performance marketing specialist.
news_analysis
17 September 2019
Think like a scientist
Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

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daily_news
16 September 2019
GambleAware partners Parent Zone for video game education
Problem gambling funding body GambleAware has joined forces with digital family life specialist Parent Zone on a new initiative designed to educate families about potential risks faced by children when playing online video games.
article
6 September 2019
Optimove iGaming Pulse - August 2019
The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

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daily_news
5 September 2019
Gambling.com secures $15.5m Edison Partners investment
Affiliate marketing provider Gambling.com Group has secured $15.5m (£12.6m/€14.0m) in new investment from growth equity investment firm Edison Partners.
daily_news
2 September 2019
Raketech expands into Japan through Casumba deal
Performance marketing specialist Raketech Group is to expand into the Japanese market through the €2m acquisition of Casumba Media.
daily_news
2 September 2019
Better Collective snaps up MyBettingSites.co.uk
Better Collective has completed the acquisition of online gambling information website MyBettingSites.co.uk in a deal worth up to £2.2m (€2.4m/$2.7m).
article
20 August 2019
Best bookmaker for Premier League betting
Leading tipster site Betting Expert compares bookmakers’ Premier League offerings, comparing their odds, markets, commission levels and features to determine the best in the UK

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daily_news
6 August 2019
Veikkaus to suspend advertising amid marketing revamp
Finnish gambling monopoly Veikkaus is to suspend certain advertising activities until the end of September while it undertakes a major review of its marketing strategy.
daily_news
29 July 2019
XLMedia names Rakuten’s Simms as new chief executive
Digital marketing services provider XLMedia has appointed Stuart Simms, currently of Rakuten Marketing, as its new chief executive. Simms will take on his new role on October 2.
daily_news
26 July 2019
LeoVegas names Kindred’s Sylwan as new marketing chief
Stockholm-listed gambling operator LeoVegas has named Dersim Sylwan, previously of the Kindred Group, as its new chief marketing officer.
news_analysis
23 July 2019
Minor appeal
Wiggin's Sarah MacDonald examines the conclusions that can be drawn from GambleAware's interim report into the effect of gambling marketing on children, and what action should be taken by operators.

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daily_news
23 July 2019
Atemi enhances UK position with 5 Star Traffic acquisition
Atemi, the online gaming affiliate previously known as Rise Project, has acquired UK gaming affiliate 5 Star Traffic ahead of a potential initial public offering (IPO).
news_analysis
19 July 2019
iGB Live! 2019: Day 2 round-up
The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

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news_analysis
15 July 2019
Going grey in affiliate marketing
The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

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