In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
The German state of Bremen’s Audit Committee has highlighted failings in state lottery operator Bremer Toto and Lotto’s (BTL) marketing practices, and flagged a major conflict of interest in its governance.
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?
New research into gambling marketing and advertising has suggested that operators could be doing more to ensure promotional material is socially responsible and does not appeal to minors, especially on social media.
Happy Friday igamers! This week we do the sums on where good causes money is going in Ireland, ponder an odd image and say farewell to the man who threw the industry into disarray with his reinterpretation of the Wire Act.
The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.