Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
iGamingBusiness.com has partnered with innovative marketing platform First Look Games as it looks to provide greater exposure for games developers in an intensely competitive market. Tom Galanis introduces the new cooperation with an exploration of the role of the affiliate in game release cycles
Marketing platform provider First Look Games has formed a strategic partnership with iGaming Business, the publishing division of igaming events giant Clarion Gaming, to help increase exposure for games developers.
Sweden’s former gambling monopoly Svenska Spel is to stop advertising its online casino offering for the rest of 2019, over concerns that the vertical could lead to significant increases in problem gambling in the market.
NetEnt’s drive to revitalise its business has seen the supplier make its first move into the affiliate sector. The company’s communications chief Anna Romboli is leading this push into uncharted territory.