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Marketing » Casino » Mobile
  • legal_news

    Picking the right games to promote

    Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

  • daily_news
    10 June 2019

    Raketech launches new casino brand Rapidi

    iGaming affiliate marketing giant Raketech entered the online casino market with the launch of its new brand Rapidi. The site, powered by Bethard Group's Together Gaming platform and featuring Trustly's rapid deposit solution Pay N Play, is live for Finnish and Swedish players.

  • article
    4 June 2019

    Optimove iGaming Pulse - May 2019

    May's exclusive look at Optimove's iGaming Pulse data sees research lab team lead Omer Liss examine a steady increase in customer activity across sports and casino 

  • legal_news

    Cutting through the noise of game launches: Affiliate focus

    iGamingBusiness.com has partnered with innovative marketing platform First Look Games as it looks to provide greater exposure for games developers in an intensely competitive market. Tom Galanis introduces the new cooperation with an exploration of the role of the affiliate in game release cycles

  • daily_news
    24 April 2019

    First Look Games seals partnership with iGaming Business

    Marketing platform provider First Look Games has formed a strategic partnership with iGaming Business, the publishing division of igaming events giant Clarion Gaming, to help increase exposure for games developers.

  • daily_news
    9 April 2019

    Svenska Spel to cease online casino advertising

    Sweden’s former gambling monopoly Svenska Spel is to stop advertising its online casino offering  for the rest of 2019, over concerns that the vertical could lead to significant increases in problem gambling in the market.

  • news_analysis
    27 February 2019

    Exploring NetEnt’s affiliate marketing move

    NetEnt’s drive to revitalise its business has seen the supplier make its first move into the affiliate sector. The company’s communications chief Anna Romboli is leading this push into uncharted territory.

    Subscriber content
  • news_analysis
    5 February 2019

    Cooperation and clarity key on day one of ICE VOX 2019

    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

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