In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
Sweden’s consumer ombudsman has ruled that Trisskrapet, a regular TV spot broadcast on free-to-air channel TV4 in which guests play Svenska Spel scratchcards, is a form of advertising, and must therefore include responsible gaming information.
Affiliate marketing business Net Gaming Europe has reported a 21.3% year-on-year decline in first quarter revenue, though new chief executive Robert Andersson claims that a refocused business has sufficient untapped potential to grow from Q2 onwards.
Performance marketing specialist Atemi has reported a year-on-year rise in revenue and new depositing customers (NDCs) during the first quarter, while the business is forecasting forecast further growth in Q2 despite the ongoing novel coronavirus (Covid-19) pandemic.
Affiliate marketing giant Better Collective has reported a year-on-year increase in revenue and profit for the first quarter, despite growth slowing towards the end of the period due to the novel coronavirus (Covid-19) pandemic.
The German state of Bremen’s Audit Committee has highlighted failings in state lottery operator Bremer Toto and Lotto’s (BTL) marketing practices, and flagged a major conflict of interest in its governance.
A gap analysis conducted by the European Advertising Standards Alliance (EASA) claims that the European Gaming and Betting Association’s (EGBA) code of conduct for gambling advertising could significantly enhance marketing regulations in a number of European markets.
Online affiliate and content marketing provider Raketech has said that despite experiencing a 76.6% year-on-year decline in profit during the first quarter of 2020, it was a “stable” period of trading for the business.
The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.
The British Gambling Commission has once again reminded white label providers that they are considered responsible for their clients' actions, after a review into FSB Technology's licence concluded with the provider agreeing a £634,300 settlement with the regulator.
Toronto-listed supplier Bragg Gaming Group has agreed to sell its online media division, including its GiveMeSport news portal, to SN&CK Media Limited (SML) after completing a strategic review of its business.
Catena Media has reported a 2.3% year-on-year increase in revenue for the first quarter in its preliminary results for the period, despite the sports betting arm of its business being impacted by the ongoing novel coronavirus (Covid-19) global pandemic.