Happy Friday igamers! In today's missive we cover some positive advertising and tax news related to the sector (surprising, we know), along with a Twitter spat and a rather poorly timed furniture fail. Enjoy!
With regulated US betting and gaming in its infancy, players searching for odds and information have helped affiliates and media sites lead the way in online search rankings, with the likes of CBS Sports and ESPN among the most-returned sites.
Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity