Payments are an integral part of the igaming experience and possibly even more so for the mobile gambling sector. Aideen Shortt gives an overview of the mobile payments industry, the issues to must to gain wider acceptance and how mobiles are perceived in different regions of the world.
With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives.
Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.
the London 2012 Olympics present firms with a great opportunity to advertise and reach out to millions of people across the world, but you'd be well advised to read the advertising small print that comes with ysing the Olympics to back up your message, as specialist gaming lawyer Peter Wilson explains
With the London Olympics looming large on the horizon this Summer, Nicky Senyard, chief executive of affiliate management specialist Income Access, explains how operators and affiliates can make the most of the biggest sports event in the world.