Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
Swedish operator association Branschföreningen för onlinespel (BOS) has reported Svenska Spel and national free-to-air television network TV4 to the country’s consumer ombudsman for failing to include responsible gaming information in TV segments promoting Triss instant win products.
The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine how their advertising targeting strategies, after promotions for each operator appeared in an app seen as being of particular appeal to minors.
The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.
This week we see echoes of Teddy Sagi in the Gamesys/JPJ deal, consider both sides in the RAIG debate, ponder the wisdom of Neds and Ladbrokes pushing their luck Down Under and are reminded of Animal House by the political wrangling in Louisiana
Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.
Online betting operator CasadeApostas.com has secured deals to sponsor four leading football teams in Brazil. The agreement covers top-tier Campeonato Brasileiro Série A clubs Bahia, Botafogo, Cruzeiro and Santos.
iGaming affiliate marketing giant Raketech entered the online casino market with the launch of its new brand Rapidi. The site, powered by Bethard Group's Together Gaming platform and featuring Trustly's rapid deposit solution Pay N Play, is live for Finnish and Swedish players.
Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.
English Premier League football clubs Wolverhampton Wanderers and Burnley have both agreed new shirt sponsorship deals with Asian online gambling operators, while Championship side Birmingham City has struck a deal with Boylesports.