The Swedish Gaming Inspectorate (Spelinspektionen) has set out plans to launch a new marketing campaign to promote its Spelpaus.se self-exclusion scheme, after admitting that players' awareness of the system was limited.
That Google chose to warn now of the impacts of an algorithm update that won’t take full effect until 2021 indicates just how important a staging post this will be in its drive to ensure user-friendly sites win out in the rankings. Martin Calvert runs through what constitutes positive Page Experience for the search engine giant and how igaming websites can adjust their SEO strategy now to ensure their traffic doesn’t take a hit
Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.
Betsson has been hit with an SEK20m fine by the Swedish Gaming Inspectorate (Spelinspektionen) for allowing customers to fund their online accounts through retail vouchers, while a branded Mastercard was ruled to offer illegal bonuses for players.
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
Sweden’s consumer ombudsman has ruled that Trisskrapet, a regular TV spot broadcast on free-to-air channel TV4 in which guests play Svenska Spel scratchcards, is a form of advertising, and must therefore include responsible gaming information.