The acquisition of Playtika by the Shanghai Giant Network Technology for US$4.4bn shows that the social gaming sector is a serious, cash generative business. But the deal also has repercussions for the sector as a whole, writes Joanne Chrisite.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
After a hugely successful launch in 2015 the iGaming North America 2016 awards were presented during a prestigious ceremony on the third day of the iGaming North America Conference to a crowd of industry executives.
The transition from Facebook/web to mobile continued to shape publisher fortunes in Q4 of 2015, writes Adam Krejcik from Eilers & Krejcik Gaming, with performances boosting full-year estimated global revenues by 19% to US$3.3bn.
IBIS Capital published its 2015 review of the global gaming market this month. The research focuses on video, social and other mainstream games and includes case studies on esports and the monetisaiton of social and mobile games.
The social casino sector experienced a second consecutive period of sub-par growth in the third quarter of 2015, with some publishers adapting better than others to the ongoing transition away from Facebook/web gaming to mobile, writes Adam Krejcik of Eilers Research.
A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.
The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.